Toni Farina, Producer
From rock radio to red carpets, Toni Farina brings sharp instincts and unstoppable energy to every production. She’s currently producing with Brookwell McNamara Entertainment, on studio-backed films and streaming content. Her recent credits include the multi-award-winning BAU: Artist At War (Paramount, Sept 2025) starring Joel Courtney and Inbar Lavi, and Soul on Fire (Sony, October 2025) starring William H. Macy, John Corbett and Joel Courtney.
Other credits include Moonrise, Shadrach (Sony Affirm), and On a Wing and a Prayer (Amazon Prime), starring Dennis Quaid and Heather Graham. She also contributed to the feature film Reagan, starring Dennis Quaid, Penelope Ann Miller, and Jon Voight.
After founding her own company, Farina Film and Video, she wrote, directed, and produced a wide range of content—from corporate and family films to sports and red-carpet event videos.
Originally from Kansas City, Toni launched her career in radio promotions, where she crafted marketing campaigns for legendary rock artists including Eddie Money and Guns n Roses. Toni created successful cross-promotions with major sports franchises like the Kansas City Chiefs and the Kansas City Royals.
Toni later joined the Kansas City Attack Professional Soccer Team, where she drove ticket sales and fan engagement through creative promotions, radio partnerships, school outreach programs like “Attack Against Drugs,” and game day event production. That early love of entertainment evolved into a multifaceted career across film, television, live events, and branded content.
Toni is currently in development on a documentary she is producing and directing about the Kansas City Italians and Sicilians. A story close to her heart since she grew up in those areas.
Toni is a die-hard KC Chiefs fan and runs a watch party at Baja Sharkeez in Manhattan Beach.
